Tuesday, November 09, 2010

The coffee shop in my head

The coffee shop in town went under. Again. This is the fourth time that particular coffee shop in that particular location has gone under. First it was a restaurant that was wildly successful but apparently the owners wanted to hire people to do all the work so they never made a profit, what with payroll eating up their money. Then it was a coffee shop, only open in the mornings, and that didn't go well. Half day operations rarely cover overhead. Then a lady bought it who refused to hire anyone and waste money on payroll, so every time her kid got sick or a sitter called off, the place never opened. Unpredictable hours of operation lose customers. Then the latest owner, a nice enough woman with some experience in the coffee business. Five dollar mostly-foam cappuccinos and Christian music. She got the elderly demographic and some middle class yuppies, but she still didn't last. *sigh*

I have a coffee shop in my head. It is open from 7:00 am to 11:00 pm. It serves coffee and tea and fountain soda, sandwiches and muffins, cakes and cookies. It has works from local artists on the wall (all available for sale) and is willing to throw a demo cd in the muzack queue if it's good enough. Once a month it has a wine and cheese book exchange night when people can pay $5 for two glasses of wine and 3 hours to drink, mingle, and trade their old books for someone else's. It has murals on the walls painted by the high school Art students, and chessboards painted on the tables. It encourages loitering and is the hangout for kids kicked out of the Hardees parking lot. It has free wi-fi, and public chalk boards on the walls, and accepts donation buckets and benefit flyers with no questions asked. And all kids under ten get a free Oreo.

Someday I hope to open my coffee shop. I probably won't, but I hope to.

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